12 cities in 12 days. That was the intention behind the biggest suicide prevention initiative the UK has ever seen. Creating connection between people with lived experience of suicide, and raising the profile of this issue like never before.
The exquisitely-designed Baton became a powerful symbol in Summer 2023, uniting the country and empowering communities to have more courageous conversations about suicide, knowing that the more we all talk about suicide, the more we will prevent future deaths from suicide.
We align with the following UN Sustainable Development Goals: