Our panel of judges for 2026 represent some of the most influential organisations and sectors from diverse fields, spanning the arts, culture, charity, and business, each bringing a unique perspective.
We have an expert panel of judges scoring your films in for the Smiley Charity Film Awards 2026. They know their stuff!
We're adding new judges all the time so keep an eye on our LinkedIn page for any announcements.
They'll score films based on cinematography, script, acting, emotional response and concept. They'll award a mark out of 10 for each film and provide written feedback.
• Target audience. Is the message of the film tailored directly to the target audience?
• Authenticity. Does the film have an authentic connection between the film and the cause itself? Films should be a genuine reflection of the work of the charity.
• Communication. Does the film have clear communication, and focus on how it resonates with the cause?
• Narrative. How well did the cause tell the story, and harness the power of film to recount a narrative?
• Provoke thought. Does the film move the audience and affect them to think differently about the world?
• Call to action. Does the film have a clear, succinct and inspiring call to action?
Take a look at who will be scoring your entries this year.
CEO, Chief Engagement Officer
Smiley Company, Smiley Movement, Charity Film Awards
Founder
Charity Film Awards, Exposure Communications
Founder & Chief Creative Officer
Crowdfunder UK
Founder
Reboot The Future
CEO
Reboot The Future
Regional Director - South
Charities Aid Foundation (CAF) Bank
Chief Operating Officer
Charities Aid Foundation (CAF) Bank
Actor, writer, documentary film-maker.
Director
Together for Cinema
CMO
MPB
Branding, Marketing & Communications Specialist
Presenter Weekend Breakfast + Beyond Reasonable Doubt
BBC Radio 5live, The One Show
Founder
The Social Society
Co-Founder
Fundraising Everywhere, Everywhere +
Managing Director
Founder
Employable
Sports Presenter & Journalist
Various
Founder
Goals for Girls
COO
Aston Villa
UK Social Impact Lead
Microsoft Philanthropies
People & Culture Director
AutoTrader
Executive Director
UN Global Compact Network UK
Film Director & Writer
Founder, Digital Fundraising Entrepreneur
Fundraising UK
MD & Co-Founder, Former Professional Footballer
ONEIGHTY Productions
Founder
East of Eden PR
Director
Give As You Live
Company Director
Brilliant Film Academy
Entrepreneur & CEO
Curator of Non-Fiction Film and Television
BFI National Archive
Climate Impact Manager
Benefact Group
Executive Director - EMEA Inclusion and Opportunity
Wells Fargo
Communications Director
Oxfam
Social & Data Lead
Benefact Group
Director of Policy, Communications and Research
Lloyds Bank Foundation
Founder And Executive President
Born Free Foundation
Executive Director, Government & Corporate Affairs
General Electric (GE)
Campaign Manager
Co-op Foundation
Head of Marketing, Northern Europe, Middle East & Africa
Meta UK
Content Creator & Social Media Strategist