Privacy notice

Who we are and what we do:

We are Smiley Movement – a non-profit community interest company sponsored by Smiley® whose mission is to create a happier, more equal and sustainable world. As part of what we do, we collect different types of information directly from people and organisations in the third sector, educational networks and corporate organisations involved in corporate social responsibility initiatives to enable them to promote their work and strategies to create positive change in society. We do this thoughtfully and with care, and this is the place where we tell you what we do, why and for how long.

We are always willing to discuss how we use your information. Hopefully this document will tell you everything you need to know, but if you have further questions, please contact us at: [email protected]

Smiley Movement is a company limited by guarantee (company number 11165574). The registered address is:

Smiley Movement Community Interest Company Ltd,
Unit 4.1,
Lafone House 11-13 The Leathermarket,
Weston Street,

Our promise to you:

Data protection laws are complicated things, and they instruct us to tell you very specific things. Our aim is to do this in a way that conveys how seriously we take our responsibilities and make it all just a bit more user-friendly.

  • Looking after your personal information matters to us. We make sure that we have appropriate security measures in place, and that the organisations we work with to provide a service meet the same standard as us.
  • We will respect your privacy. We don't share your information with others for commercial reasons. We will make sure that the boxes you need to tick if you are happy to receive marketing or other communications are presented clearly and at an appropriate time.
  • We will make it clear at the point when we request your information, what we are collecting it for and how we are going to use it.
  • We will collect and use your personal information only if we have your permission or we have sensible business reasons for doing so.
  • We will collect the smallest amount of information possible from you to enable you to fully engage with Smiley Movement for the services you require.
  • We will be clear in our dealings with you as to what information about you we will collect and how we will use it.
  • We will use personal information only for the purposes for which it was originally collected and we will make sure we store and delete it securely.
  • We will share written and video content only for the purpose of raising awareness of good causes, people doing inspiring charitable work and encouraging support. Please remember that if you interact in our public forums them that they can be read by others.
  • If we, our service providers, or our commercial partners transfer any information out of the European Economic Area (EEA), it will only be done with the relevant legal safeguards in place.

The What, Why, Where and How

In order to sign up to our Matchmaker for Good™ Network we will ask you to provide your name, email, interests (from the list of 17 Sustainable Development Goals), location and whether you would like to ‘offer’ skills, resources and/or financial support or whether you ‘need’ skills, resources and/or financial support to help your charitable project grow, scale up and fulfil its mission.

This basic information is needed to activate our Matchmaker for Good™ algorithm that connects different individuals on our website based on matching keywords used in their profile. Our overall goal is to bridge the gap between the third sector doing life-changing work in the community and the general public seeking opportunities to volunteer and/or start doing good. In doing so we aim to mobilise good ideas and strategies with a proven positive social or environmental impact, connect people around good causes and spark meaningful collaborations.

The website uses cookies to facilitate its functionality, particularly with regards to your preferences. Cookies are small packets of data that are stored on your device(s). Other than strictly necessary cookies, you have a choice as to whether or not to accept these and you can find out more on our Cookie Policy. – Check cookie policies We determine the length of time we keep your data, based on why you gave it to us in the first place.When we don’t need to keep it anymore, we do one of three things:

  • we erase it
  • we keep a small amount because we have to, and keep it safe, sometimes disguising it
  • If you say you don’t want to hear from us ever again, we keep the minimum amount of information to make sure we leave you alone.

Your rights and our responsibilities

We do our best to look after your data, and this means you can ask us to make some changes, either to the information itself or to the way we handle it. You can ask us to:

  • Make changes to information which is out of date or incorrect (rectification)
  • Stop sending you information about WorldSkills via email (objection)
  • Stop processing your information while we solve a problem (restriction)
  • Delete all of the information we hold about you (erasure)
  • Give you access to all of the information we hold about you (access request)
  • Give you your information in a useable electronic format so that you can use it elsewhere (portability)

When you make a request, we may ask you for some specific information to help us confirm your identity and ensure you may exercise these rights. We will make it easy and secure for you to share this information with us. There is no charge for an access request and we will respond within one calendar month.

Please be aware that there may be some circumstances where we can't do what you ask us to because the law doesn't allow it. There may also be occasions where an access request will take a little longer than normal. If this is the case, we will let you know.

To make changes to, or update your personal information, access it or ask us to change the way we contact you please email [email protected]. We are registered as a controller with the ICO - Information Commissioner's office.

Our Registration number is: 00016555861
Data Protection Contact: email: [email protected] Office number: +44 2073788231

If you are not satisfied with the way we have handled a request regarding your information, you have the right to lodge a complaint with the supervisory authority – details of which are given below:

Information Commissioner’s Office
Telephone: +44 303 123 1113

And finally.

Smiley Movement as a UK-based organisation currently offers services to anyone, regardless of their geographical location. Our data protection policies and procedures are based on the UK Data Protection Act 2018, the UKGDPR and the Privacy and Electronic Communications Regulations (PECR). Where there are additional applicable laws and guidelines which regulate how we use and manage data, we also follow these. If we make changes to our privacy promise we will show you what they are here. If these changes are significant, we may also choose to email relevant individuals with new details. If we are required by law, we will obtain your consent to make these changes.

Privacy notice created: April 2021