Judges’ Award 2024 Gold Corporate Cause

Norwich City Football Club

Film & Campaign Description

The Norwich City #YouAreNotAlone video is the pinnacle of the club’s longer-term strategy to proactively promote positive mental health. As a club, this all started back in June 2022 when we uncovered a statistic that sadly showed the average age and demographic of our season ticket holders correlated to the age bracket most likely to die by suicide (45-49 males). From this point forward we knew we had to play our part.

Our recent #YouAreNotAlone video has resonated with people globally, currently being seen over 117m times across all platforms. The club have also made the original video file freely available to all, allowing organisations, governments, prisons and places of worship to access and share the message.