You are viewing an archived entry from the 2023 awards

People’s Choice Award 2023 Silver £350,000-£1 million turnover

Wheels For All
We Ride Together

Film & Campaign Description

Our film formed part of the successful  #weridetogether campaign to help us upscale the vital work of our nationally acclaimed Wheels for All programme. 

Wheels for All embraces disabled people and people who would otherwise not be able to cycle, through providing fun and friendly activity in 28 locations across the country.  Each centre provides a range of specially adapted cycles, which means that anyone can experience the feeling of freedom, the breeze on their face, and the sense of achievement that comes with inclusive cycling.

There are Wheels for All leaders and volunteers at every centre, with the knowledge and confidence to work with adapted cycles for every participant, young or old, to enjoy the benefits of cycling. Each centre welcomes individuals, groups and families who can come along and enjoy a lovely hour or so together on a cycle, regardless of their ability or cycling needs.

The goals of the #weridetogether campaign was to

  1. *Create a  nationwide volunteer network
  2. *Support isolated and fragile people to reconnect and be involved through cycling
  3. *Improve our  community through engagement.

The film demonstrates perfectly how Wheels for All is making cycling accessible to everyone and clearly shows the joy and positive benefits that cycling can bring.

Wheels For All

Wheels for All is a national accessible cycling charity which promotes inclusive cycling through a range of successful community engagement programmes that give people the opportunity to cycle on a regular basis; through help, support and guidance.

Most noticeably this is all achieved through our two nationally acclaimed initiatives, our namesake Wheels for All and Pedal Away

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: