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British Heart Foundation
This Is Science

Film & Campaign Description

The British Heart Foundation (BHF) launched the campaign, ‘This is Science’, to inspire greater public support for its life saving research.

The campaign, created by Saatchi & Saatchi, tells the real stories of people who are only alive today thanks to the public’s donations powering our medical breakthroughs that have transformed science fiction into reality.

With someone dying from heart and circulatory disease every three minutes in the UK, the campaign spotlights our need for greater public support if we are to continue to make scientific breakthroughs that will save and improve lives.

British Heart Foundation

Heart attacks that strike without warning, strokes that shatter futures, newborn babies with broken hearts. These are just some of the cruelties of heart and circulatory diseases, and the brutal reality is there is so much more for science to discover before we can beat the world’s biggest killers. 

That’s why the British Heart Foundation exists. Funding research is how we change the game. When we join forces, we make the impossible possible. We take the best and brightest ideas from scientists’ minds and make theories on pages transform into lifesaving breakthroughs such as 3D printed models of hearts that can help guide surgeons to perform complex surgeries, and AI technology that has the power to predict heart attacks.

Research can save your life and your family’s lives. But without you it all stops tomorrow. 

 Medical breakthroughs don’t just happen. Driven by love, your donations, and the awe-inspiring science we fund, we make science fiction a reality, together.