Charity Film Awards
Charity Film Awards

You are viewing an archived entry from the 2023 awards

2023
FINALIST 2023

It's in the Bag
SAS Who Checks Wins - A guide on how to check your balls

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Film & Campaign Description

This is project Who Checks Wins created by It's in the Bag Cancer Support a guide on how to check your balls.

The video is to train you in this delicate but lifesaving skill. It is one of the hardest and most difficult tasks known to man. It requires dexterity, strength of character, concentration and memory.

This is It's in the Bag's brand new campaign and the first since 2016, with it's award winning Are Your Balls Match Fit. Our aims are Support Awareness Survival (SAS) so we thought instead of Who Dares Wins, what about Who Checks Wins! An on trend quirky campaign with a serious message which could ultimately save lives.

Funded by The National Lottery and supported by Jonathan Dixon (illustrator) and Clear As Day Productions (Film Makers and Script by Founder of It's in the Bag Sue Brand.

Are you up to the task!

The one stat you should take on board, and never lose sight of, is this: More than 98% of men who get testicular cancer will be cured.

  1. Get to know your balls (boys)
  2. How your balls look and feel normally?
  3. Once a month, after a bath or shower take a few minutes to check for any changes:
  4. Rest your balls in the palm of your hand, and gently roll each one between finger and thumb

If you find something strange, don't stew over whether it's serious or not. Go straight to your GP! This will give you the best chance of early diagnosis in the rare event of testicular cancer.

  1. Early diagnosis means:
  2. Better chance of successful treatment
  3. Quicker and more straightforward treatment

Remember: Ball problems are usually caused by something much less serious than cancer, but you should never try to figure out what's wrong without your doctor's advice.

For more information, please head over to our website - www.itsinthebag.org.uk

If you or any of your friends and family are suffering with testicular cancer, you are not alone. Head over to our Its in the Experience playlist for a series of videos that cover the journey of testicular cancer, from finding something through to survivorship.

#WhoChecksWins #SAS #TEAMIITB #checkyourballs #malecancer #rarecancers #SouthwestUK #raisingawareness #celebratingsurvival #pledgetocheck #superheropantsday #testicularcancer #SupportAwarenessSurvival #LeTourDeBalls #keepaneyeonyourtackle #testicularcancerawareness #TestFest2021 #subtitles #menshealth #AwarenessIsKey #Video #FiddlingIsNotEnough

It's in the Bag

We are the only testicular cancer charity in the South-West, providing Support, Raising Awareness and Celebrating Survival.

It’s in the Bag is run by a group of testicular cancer survivors with support from specialist NHS staff. We have three simple aims:

  1. Support
    We are here to support those with Testicular Cancer (Germ Cell) and their families with a range of support at diagnosis, during treatment and beyond.
  2. Awareness
    Testicular cancer is the most common cancer in men aged 15 to 45. Yet, for many young and middle-aged guys, it’s not even on their radar. When detected early, it is over 96% curable and requires less treatment.We teach men the importance of checking their balls regularly and taking any issues straight to their GP.
  3. Survival
    With UK cure rates for testicular cancer running above 96%, we focus on survival – helping guys tackle the emotional and practical impact of cancer, both during treatment and beyond.

Amanda tells us all about Tom, her son who died of Testicular Cancer. As we know Testicular Cancer is 96% curable, but there are those who do not do so well. This is sometimes due to late diagnosis, but also due to aggressive disease. Amanda and her family benefited from the help given by It’s in the Bag and want to give back.

Finalists in 2025:


UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: