You are viewing an archived entry from the 2023 awards

Judges’ Award 2023 Bronze £100 million plus

Guide Dogs
One Second Every Day | Making memories with Nell, a six year old with sight loss

Film & Campaign Description

Since 2020, Nell has been the star of Guide Dogs brand TV advert raising awareness of our Children's and Young People's services. For the supporting digital campaigns in 2022, we wanted to celebrate Nell’s journey so far as a shining example of the difference support from Guide Dogs can make to a child with sight loss. This was centred around our film 'One Second Every Day | Making memories with Nell, a six year old with sight loss'. 

Nell was born with glaucoma, losing her sight completely in one eye and having little vision in the other. Nell was just one and a half when she met Branwen for the first time, a habilitation specialist from Guide Dogs. Since that day, we’ve been there to support Nell every step of the way. From teaching cane skills and everyday life skills at home, to supporting Nell and her teachers when she started school. We also provided Nell with an iPad which supports her development through play and independent learning at home. In this video we look back at Nell’s incredible journey from her early childhood playing on the beach, right through to present day rollerblading with her sister. Now six years old, Nell is thriving. She’s confident, determined and full of dreams for the future.