FINALIST 2024
Older Not Over is Help Age International's global campaign challenging ageism and establishing the
older generation as a vital part of today’s
world who are far from finished. The launch
film made creative use of archive footage
and contributors from multiple countries,
celebrating the positive achievements of
the over 60s, while landing the idea that
they’re not done yet. The campaign film worked across multiple core languages bringing
together the Help Age network worldwide.
Join the campaign: https://www.helpage.org/oldern...
HelpAge International is a global non-profit organisation that works to improve the lives of older people around the world. We work through the HelpAge global network, an alliance of organisations committed to the wellbeing, dignity and voice of older people.
We align with the following UN Sustainable Development Goals:
