Help Age International
Older Not Over

Film & Campaign Description

The generation that’s just getting started

Older Not Over is Help Age International's global campaign challenging ageism and establishing the older generation as a vital part of today’s world who are far from finished. The launch film made creative use of archive footage and contributors from multiple countries, celebrating the positive achievements of the over 60s, while landing the idea that they’re not done yet. The campaign film worked across multiple core languages bringing together the Help Age network worldwide.

Join the campaign:

Help Age International

HelpAge International is a global non-profit organisation that works to improve the lives of older people around the world. We work through the HelpAge global network, an alliance of organisations committed to the wellbeing, dignity and voice of older people.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: