Next PLC
NEXT & Dementia UK Collaboration | World Alzheimer's Day

Film & Campaign Description

NEXT has released a product collaboration with Dementia UK 🤝

Dementia UK know that when someone develops dementia, it doesn’t just impact them but also everyone around them. Their specialist nurses provide free, expert advice, support and understanding to help families care for their loved ones. We at NEXT have been touched and amazed by just how many people and staff are impacted by Dementia.

We are giving 100% of profits from the cushion sales direct to the charity. Our aim is to help them raise awareness of the condition and the services they can provide. Whilst also helping provide funds which aim to help enable them to carry on the amazing and necessary work they do. 

The product itself was designed with help from some of Dementia UK's Admiral nurses and our staff with lived experience of the condition. Textures, colours and wording have all been thought about with love and care. 

You can still shop the Loved cushion on

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: