Ride For Freedom
Modern Slavery Awareness Day at Northbury Primary School

Film & Campaign Description

The Ride For Freedom Schools Programme film eloquently captures the profound impact of our initiative on primary school-aged children in Barking and Dagenham, East London. Not only does it leave an indelible mark on the young minds it touches, but it also extends its influence far beyond the confines of the classroom.

Our initiative doesn't just make a fleeting impact; it leaves behind a lasting legacy of empowerment and advocacy. We empower these young minds with the tools they need to speak out against injustice and pursue their dreams with unwavering determination. By educating children about the signs of modern slavery and empowering them to raise awareness within their communities, we are sowing the seeds of change that will reverberate for generations to come.

County lines, a phenomenon that often exploits vulnerable youth, is a crucial aspect of our educational efforts. By addressing this issue head-on, we not only protect these children from exploitation but also equip them with the knowledge and courage to educate their families, communities, and peers.

As we pedal forward with the Ride For Freedom Schools Programme, we are not just creating awareness; we are nurturing a generation of compassionate and informed leaders who will continue to champion the cause of freedom and justice for years to come.

Ride For Freedom

Ride For Freedom is a passionate movement that leverages the universal love for cycling to raise awareness, educate, and establish meaningful partnerships in the relentless pursuit of raising awareness to help end modern slavery. Fueled by a deep sense of urgency and compassion, our mission is aligned with SDG 8.7, aiming to eradicate the grave injustice faced by approximately 50 million individuals worldwide enduring enslavement at any given moment.

Our commitment to this cause stems from the heart-wrenching reality that demands collective action.

Ride For Freedom achieves its mission through unique cycling challenge events and strategic partnerships with sports clubs, companies, and aligned charities. The funds raised support the development of Freewheel by Ride For Freedom, a remedial programme designed to empower survivors of modern slavery through cycling. Providing survivors with bikes, accessories, and comprehensive cycling training. The tangible benefits include enhanced independence and mobility, as well as improved mental and physical health and well-being.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: