FINALIST 2024
#SocialCareFuture is a movement of people and organisations working to positively transform the lives of people who have reason to draw on care or support to live them. The movement centralises the expertise and voice of people who draw on support, working with allies who lead or work in the social care field. It employs storytelling to shift the way the wider public thinks and feels about social care, takes action to intentionally build the power and influence of people who draw on support locally and nationally, and convenes different actors to make change happen.
The animated short was developed by film-maker Yoav Segal, working with Battlecat Studios. It is based on a narrative developed by the movement and involving extensive public audience research to test the best ways to shape how people think and feel about social care. The narration is by the actor and disability rights activist Liz Carr (Silent Witness, The Witcher, Loki 2).
Its purpose is to influence how the public thinks and feels about social care, moving mindsets about what social care is and its value in our society, increasing expectations and building support for investment and reform.
We are also encouraging people who have viewed the film to show their support by adding their name to our movement at socialcarefuture.org.uk
#SocialCareFuture is a movement for change, hosted by the charity In Control, which aims to positively transform how people who have reason to draw on care or support are able to live their lives. The movement centralising the expertise and lived experience of people who draw on care or support to live their lives, working with values-aligned allies who lead or work in the field of social care. The movement employs storytelling, movement building and convening to achieve its goals.
We align with the following UN Sustainable Development Goals:
