Judges’ Award 2024 Gold £1-2.5 Million

Wellbeing of Women
"Just a Period"

Film & Campaign Description

Millions of women and girls suffer with severe period pain and/or heavy bleeding that disrupts their lives. Instead of getting the treatment and support they desperately need, they’re often told it’s ‘just a period’.

This is unacceptable.

Nobody should suffer from period symptoms holding them back.

"Just A Period" highlights the scale and severity of women's experiences, and signposts people to the charity's information hub for support and advice.

The hero video shares the shocking experiences of Dawn, Beth, Tanya and Esther to show the true impact a period can have on your life. Plus Wellbeing of Women Ambassador Dr Nighat Arif features to support the campaign too. 

Alongside the lead video, a series of case study videos shares each woman's story: watch Dawn, Beth, Tanya and Esther.

Campaign agency: Lark

Wellbeing of Women

Wellbeing of Women is a charity that saves and changes the lives of women, girls and babies.

From period problems and starting a family, to menopause and gynaecological cancers, we are here for women’s gynaecological and reproductive health. 

Each year, millions of women benefit from our research, our campaigns and our health information.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: