Judges’ Award 2024 Gold Longform Over £10 Million

Londons Air Ambulance Charity
Four Beats

Film & Campaign Description

Hogarth is proud to present the remarkable documentary, Four Beats. An incredibly moving film about Jordan, one of Hogarth’s inspirational team members, who had his life saved by the heroic actions of London’s Air Ambulance’s advanced trauma team.

Beautifully captured by Hogarth, the film delves deep into Jordan's experience to highlight the crucial role that London’s Air Ambulance Charity plays in our capital. The charity’s life-saving pre-hospital care provides immediate and effective interventions for so many people, like Jordan, when time is of the essence.

Right now, there is an urgent need to raise funds for London's Air Ambulance Charity as their existing two helicopters need replacing by 2024. Four Beats shines a spotlight on the public support the charity relies on, its fundraising goals and Jordan’s own outstanding efforts to help them.

At Hogarth, we are incredibly proud to not just call Jordan a colleague, but also a friend. As the film reveals, his journey to full recovery is nothing short of a miracle.

Full story: https://www.londonsairambulance.org.uk/news-and-stories/patient-stories/jordans-story 

Londons Air Ambulance Charity

London’s Air Ambulance is the charity that brings the emergency department to the roadside for London’s most critically injured patients. Its advanced trauma teams are the only people in London who can provide specialised treatments at scene – like blood transfusions, open chest surgery and reinflating lungs – when the patient does not have time to get to hospital.

The helicopter and rapid response car teams are ready to respond 24/7, 365 days a year, for every one of the 10 million people who live, work and travel in London. On average, five people a day in the capital need the life-saving care of London’s Air Ambulance.

It costs approximately £15 million per year to provide London with this vital service, but 96 per cent of London’s Air Ambulance Charity’s funding is reliant on public support. With only 38 per cent of Londoners aware that the city’s only air ambulance is a charity, raising awareness is vital to encourage people to donate.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: