Judges’ Award 2024 Silver Over £50 Million

Childline is a lifeline

Film & Campaign Description

Christmas should be a magical time of year for all children. But for thousands of young people each year, the holidays are a time of fear and abuse. This year, the NSPCC wanted to focus their integrated Christmas campaign on one thought: the life-saving nature of Childline. 

We made a suite of campaign creative materials, with the cornerstone being a DRTV ad that brings ‘Childline is a lifeline’ to life. We wanted our audience to feel as close to the cause as possible, and give them a real insight into the life-saving conversations between children and counsellors.


Everything we do protects children today and prevents abuse tomorrow, to transform society for every childhood.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: