Charity Film Awards
Charity Film Awards

You are viewing an archived entry from the 2025 awards

2025
People’s Choice Award 2025 Bronze The Bicester Collection International Impact

Klitschko Foundation
Play For Equality: How to Make the dream about quality come true

Film & Campaign Description

Over the course of this transformative initiative, we collaborated with 80 passionate teachers and engaged 100 children to promote equality in sports. Through 8 days of specialized training and 5 days of practical sessions, participants explored eight different sports, making physical education classes more engaging and enjoyable.

Thanks to the support of 13 dedicated partners, this project went beyond traditional sports training. Together, we worked to break down gender stereotypes, fostering a more inclusive sports culture.

As a result, thousands of children will now approach sports with an open mind, free from biases. By cultivating equality through sports, we are building a future where every young person can thrive on the playing field, regardless of gender.

UN Sustainable Development Goal

5. Gender Equality

Klitschko Foundation

Klitschko Foundation, founded by Vitali and Wladimir Klitschko 21 years ago in 2003. Today, the Foundation is dedicated to helping Ukrainian children and youth fight for their dreams. Initially, the Foundation was aimed to support Ukrainian youth who wanted to make sports a part of their lives. Over time, the Foundation expanded its focus to include education, leadership, and environmental initiatives. To date, 2.5 million young people took part in 160 projects implemented by the Foundation.

There were many plans for new sports projects and the construction of modern sports arenas for youth. However, at 4 a.m. on February 24, 2022, all Ukrainians — both adults and children — awoke to an entirely new reality. Everything changed dramatically. The Foundation also had to adapt in response to the urgent demands of the new reality. First of all, the Foundation has significantly expanded its scope. It has strengthened its efforts in educational initiatives and introduced mental health support, recognizing the urgent need for these services. 560 million tons of aid worth $16 million have been delivered since the start of the full-scale invasion.

Supporting children and teenagers who continue to grow up in Ukraine despite the war remains crucial. The strategic mission of the Foundation is to ensure that, despite the ongoing war, power blackouts, and economic downturn, the new generation of Ukrainians receives a quality education, and is empowered to build a strong and free country in the future. By prioritizing mental health and education, the Foundation helps foster resilience in a generation facing uncertainty, striving to ensure that children do not lose hope for a brighter future (“Flourish”, “Safe Learning”).

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: