People’s Choice Award 2023 Silver £50-100 million
The inspiration for this ad came directly from people who had been supported by contacting Mind’s Infoline
By seamlessly weaving their experiences together to create a single narrative and jump cutting between each character, we hold the viewers’ attention. Keeping them hooked and unable to look away, until finally asking them to donate and join the fight for mental health.
With 1 in 4 of us effected by mental health issues and over 8 million waiting for specialist support, the ad is a powerful reminder that Mind’s services have never been more vital and that no-one should fight mental health alone.
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