RSPCA Assured

Today, around a quarter of all UK farmed animals - including trout - are cared for to the RSPCA’s higher welfare standards under the RSPCA Assured scheme. That’s tens of millions of animals living better lives with more space, enrichment and the freedom to move around, dustbathe, perch or forage. This is thanks to the hard work of our members and the compassionate choices made by shoppers like you.

When you spot the RSPCA Assured label on food packaging and menus, it means the farms, and every stage of the animals’ lives, have been assessed to the RSPCA’s strict farmed animal welfare standards, and every time someone chooses RSPCA Assured, they’re helping create change. Each purchase sends a message that animal welfare matters, and together we’re building a food system built on compassion, not compromise.

We know shoppers want to make ethical choices they can trust, and our job is to make that as easy as possible. The RSPCA Assured label is designed to do exactly that: to stand out, to inform, and to empower people to make a difference every day.