FINALIST 2025
Breast Cancer Now is the UK’s largest breast cancer charity. They’re dedicated to funding research into this devastating disease and in supporting the people whose lives are impacted by breast cancer. Wear it Pink is an annual campaign where for one day in October people are encouraged to wear pink and hold fundraising events to support Breast Cancer now.
This year’s campaign features a 30 sec TVC and lots of little 10 sec social clips that showcase the amazing real people who feature in the ad, and fundraise for Breast Cancer Now. We’re super proud of the campaign, it’s fun and vibrant but doesn’t shy away from the important work that Breast Cancer Now do or the ways in which breast cancer affects lives. Much like the Nike "just do it" campaign, "wear it pink" encourages us to wear it proud for Breast Cancer Now.
We're Breast Cancer Now. We’re here to change the lives of people affected by breast cancer. How? By combining the power of research and support.
Our world-class researchers are working in labs across the UK and Ireland to create a world where the words "breast cancer" aren't met with fear. We're building a brighter future for everyone affected by breast cancer.
And because over 600,000 people are living with or beyond the disease, we’re here with support for today, too. Our helpline, health information, and support services are here for you and your loved ones. Every step of the way.
We’re the place to turn for anything and everything to do with breast cancer. Whatever you’re going through. Whoever you are. We’re here.
We align with the following UN Sustainable Development Goals:
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