Toxic Influence: The Dark Side of Dove highlights the hypocrisy of beauty brand Dove, a brand that claims to champion women and girls through their glossy marketing, while simultaneously harming women and girls in the Global South with their toxic plastic waste.
The film is a subversion of Dove's famous advert, also called Toxic Influence. By carefully replicating the Dove advert's format, shots and look, the film holds a mirror up to the brand, revealing the hypocrisy of their advertising and calling on Dove's parent company Unilever to stop the harm they are causing.
In the film, pairs of mothers and daughters who use Dove products are shown the shocking truth behind the brand's clean image. The mothers and daughters go on a journey from seeing Dove as a positive brand to a harmful one, inviting the audience to do the same.
This film has had a tangible impact. Since its release, the Unilever-led Business Coalition has backed Greenpeace's key campaign by calling for reductions in plastic production at the recent Global Plastics Treaty negotiations.
The director, producer, DOP, editor, and the majority of the crew who worked on the film are women, in solidarity with women and girls around the world who are directly impacted by plastic waste. The film was commissioned by Greenpeace UK and produced in-house. Thanks so much for watching. Anna Wells, producer.
Greenpeace campaigns are changing the world for the better. From saving the whales to getting rid of polluting cars, our victories are powered by individual donations, dedicated volunteers and millions of supporters.
We align with the following UN Sustainable Development Goals:
Please register using the form below.
This helps us to stop voting abuse and also enables us to communicate the finalists and winners to everyone who voted. We will not pass this information on to anyone else.