You are viewing an archived entry from the 2023 awards

Judges’ Award 2023 Gold £100 million plus

The Big IF

Film & Campaign Description

We exist to create a world in which no child is turned away from the help they need.

After pausing our brand marketing for over 18 months, we commissioned Open Creates to help develop a film that would increase public understanding of the issues faced by vulnerable children and families across the UK, and how Barnardo's supports children and young people who most need our help.

In the 60 second ad, we show the love between parent and child, as well as the difference having support from a Barnardo’s project worker makes in the lives of the young people it helps. 

Jamie Tierney (Creative Director), "When we were researching the film, we were struck by many of the charity’s case studies, which illustrated the poignancy of the trusting and steadfast relationship between the child and project worker, which is what makes Barnardo’s so unique."


We exist to create a world in which no child is turned away from the help they need. We don’t abandon children because of who they are or what they’ve done. We listen to them, fight for their rights and do whatever it takes to protect and support them – because we believe that all children have the right to a happy and healthy life. 
Barnardo's helps hundreds of thousands of children, young people, parents and carers across the UK through nearly 800 services. 

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: