Charity Film Awards
Charity Film Awards

You are viewing an archived entry from the 2025 awards

2025
People’s Choice Award 2025 Gold Longform Over £5million

Hampshire & Isle of Wight Air Ambulance
Michael's Story

Film & Campaign Description

When a skydive manoeuvre went wrong, Michael came crashing down to earth at approximately 40mph, causing a significant spinal injury. Hampshire and Isle of Wight Air Ambulance were dispatched, and just minutes later, the critical care team arrived to help Michael.

*Warning - Michael captured the incident on his 360° helmet headcam. This film contains real footage from the incident that viewers may find distressing.

Together with Millstream Productions, we created 'Michael's Story' to show how critical our service is.

Hampshire & Isle of Wight Air Ambulance

Hampshire and Isle of Wight Air Ambulance is the independent Charity that brings an advanced Critical Care Team to the most seriously ill and injured patients in Hampshire and the Isle of Wight, giving them the best chance of survival and recovery, when the worst happens.

Using both a helicopter and emergency response vehicle, the Charity brings a team of highly skilled pre-hospital emergency medicine doctors and specialist paramedics to the scene of an incident, effectively bringing the hospital to the patient when time is critical. Called out to an average of four incidents every day, including cardiac arrests, road traffic collisions, falls and assaults, our life-saving service is operational 365 days a year, both day and night.

It currently costs £17,750 a day to maintain our life saving service, and it is only thanks to the generosity of the communities that we serve that we are able keep the Air Ambulance flying and saving lives.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: