Vitiligo Society
"Let's Talk Vitiligo"

Film & Campaign Description

The Vitiligo Society recently commissioned ground-breaking research to understand the physical, psychological and social implications of vitiligo. This major study, conducted by an independent research organisation, included responses from over 700 people and was the largest ever survey of people living with vitiligo in the UK.

The #LetsTalkVitiligo campaign can reveal that:

• Two-thirds of people say vitiligo negatively impacts their mental health and makes them feel insecure and self-conscious.
• 8 in 10 people say vitiligo negatively affects their appearance.
• Two-thirds of people with vitiligo want better access to GPs and dermatologists.
• Just 15% of those diagnosed felt informed about vitiligo, with a third of people feeling dismissed and confused when first speaking to their GP or healthcare professional.

The research findings have been brought to life by our #LetsTalkVitiligo video, featuring the real stories of people in our community living with vitiligo. We believe that a vitiligo diagnosis should be the start of a journey filled with information and answers to help people come to terms with the mental and physical impact of this condition. Sadly, our study highlights that this is often not the case. With this new campaign we begin to highlight these issues and fight for those who need better support. The film received National media coverage and 1000's of impressions and engagement on all social media channels. All production crew gave their time entirely for free to make this video.