Charity Film Awards
Charity Film Awards
FINALIST 2026

Resource Alliance
Courage to Care

Film & Campaign Description

It’s time to champion the value of kindness...
It’s time to remind ourselves, our colleagues, our causes’ wonderful supporters, and the wider world, how important it is for humans to care for each other with hope and optimism for a better world.

It's an important moment in human history to champion the courage to care...
The stakes are high. Empathy itself if under attack. And we know what happens when humans lose empathy for each other. Throughout history. terrible things happen when humans become divided and hateful.

Oppression. Persecution. Genocide.

The antidote is compassion, kindness, not just in a gentle way, but a fierce brave and determined kindness.

Today, we need it. More than ever. Which is why we created the Courage to Care campaign.

Resource Alliance

The Resource Alliance exists to strengthen the social impact sector,
by helping people responsible for financial, human and intellectual resources to develop
the knowledge, tools and connections necessary to fuel their organization’s work.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: