Charity Film Awards
Charity Film Awards

You are viewing an archived entry from the 2025 awards

2025

The Salvation Army
Cardiff Outreach

Film & Campaign Description

"Cardiff Outreach" is a poignant and powerful film that delves into the heart of The Salvation Army's tireless efforts to support those experiencing homelessness in Cardiff city centre. Shot at night, the film follows the Assertive Outreach team on their nightly walks, capturing the raw and unfiltered reality of life on the streets.

As the city sleeps, The Salvation Army's dedicated outreach team embarks on their mission to provide practical support and a glimmer of hope to those in need. The film showcases the team's compassionate interactions with individuals facing homelessness, offering not just immediate assistance but also a sense of dignity and humanity.

Created to bolster The Salvation Army's Christmas Appeal and other cold weather appeals throughout the year, "Cardiff Outreach" aims to raise awareness and inspire action. The film highlights the urgent need for community support and donations to ensure that no one is left out in the cold.

UN Sustainable Development Goal

1. No Poverty

The Salvation Army

The Salvation Army is a worldwide Christian church. Our mission is based on our faith in Jesus Christ who wants everyone to experience life in all its fullness.

That is why, here in the UK and Ireland, we put our faith into action by offering practical help for people without discrimination, sharing good news, seeking justice and reconciliation, caring for creation and nurturing disciples of Jesus. The services we offer are diverse and responsive to the realities of life in the communities we serve.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: