People’s Choice Award 2025 Gold The Bicester Collection International Impact
Jesse, a curious Australian student, invents an AI sheep translator. After getting their translator working for the first time ever, the young student is delighted to make friends with Sunny an adorable Australian merino lamb. What begins as a light-hearted adventure takes a darker turn when Sunny innocently shares her curiosity about "live lamb cutting," something she has been told will soon happen to her. The film highlights the distressing reality of live lamb cutting in the wool industry and closes with a clear call to action, advocating for its end.
FOUR PAWS launched the "Be Their Voice' campaign on the 20th anniversary of the Australian wool industry’s unfulfilled promise to end live lamb cutting. The campaign exposes the ongoing cruelty of this practice, which persists in the world's largest wool-producing country, driven by global consumer demand. Actors Danielle Macdonald, Scott Evans, and Stephen Fry have supported the campaign by voicing characters in the animation video. The campaign aims to raise awareness about live lamb cutting and calls on the public, media and clothing brands worldwide to stand up for lambs like Sunny and calling for an end to this cruelty.
FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them. FOUR PAWS’ sustainable campaigns and projects focus on companion animals, farm animals and wild animals kept in inappropriate conditions as well as in disaster and conflict zones.
We align with the following UN Sustainable Development Goals:
Please register using the form below.
This helps us to stop voting abuse and also enables us to communicate the finalists and winners to everyone who voted. We will not pass this information on to anyone else.