Grand Prix – People's Choice 2026
The RSPCA rescued Roy after being shown some distressing CCTV footage of him being beaten, while he was rescued by the RSPCA and now lives in a loving new home, telling his story for the RSPCA's summer cruelty campaign was a real challenge as the footage is simply too upsetting to share with the public. This posed a creative challenge for the internal RSPCA production team, but we are lucky enough to have incredible support from RSPCA ambassadors like Alesha Dixon, who offered to help by watching the video herself and allowing us to share her reaction.
Through Alesha, we were able to tell Roy's story in a powerful, emotive way - but also show the positive, happy ending to Roy's story. Alesha said :
”It was extremely difficult to watch Roy being treated so awfully, it really upset me. I am so grateful the RSPCA rescued him.
“He’s a super-sweet dog and I’m so pleased that he is now a healthy and happy much-loved pet living the best life with his loving owners and the two other dogs he lives with and adores.
“Roy is having the best life living by the seaside and enjoys all the opportunities that has to offer. He went from being a broken dog who was too terrified to mix with people when he was first rescued, due to his trust issues, to now living life to the full and putting his sad past behind him.”
We're the Royal Society for the Prevention of Cruelty to Animals (RSPCA) and we've been here for animals since 1824. We're the world's oldest and largest animal welfare charity, with the primary focus of rescuing, rehabilitating and rehoming or releasing animals across England and Wales.
Every day, with the help of our people and our generous supporters, we take steps to achieve our mission.
We align with the following UN Sustainable Development Goals:
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