Charity Film Awards
Charity Film Awards

You are viewing an archived entry from the 2025 awards

2025
FINALIST 2025

Prior's Court
A very special relationship - Sarah and Rowan

Film & Campaign Description

Staff members at Prior's Court build incredible relationships with the autistic young people with complex needs they support and their families.

Staff members are not surrogate families.

Their bonds with young people are like friendship, but not quite.

Their relationships are unique and special.

This is the story of Rowan and Sarah's bond.

This film aimed to capture the unique relationships built at the Berkshire-based autism charity Prior's Court. Those relationships are between the autistic young people with complex needs we provide education and care for, their 1-to-1 staff members, and the families of those young people.

This was the first in a series of films exploring these topics and how the relationships are life-changing on all sides.

The aim was to support Prior's Court marketing strategy across a number of our audience groups. Namely:

  • Recruitment - showing potential staff members the incredible difference they can make by working at Prior's Court and the job satisfaction that can come from these challenging but oh so rewarding roles.
  • Admissions - showing the families of prospective students about how family partnerships are key to our autism approach and how we respect the family unit, not seek to replace it.
  • Fundraising - showcasing the dedication and compassion of our staff members, inspiring new donors. Places at Prior’s Court are government funded, this covers the young people’s residential care and learning needs. What this doesn’t cover is specialist equipment such as a sensory swimming pool, fun days out like a trip to Thorpe Park, tailored facilities such as our residential homes designed with autism in mind, an onsite Countryside Learning Centre, a bakery to learn work skills and the opportunity to have extraordinary experiences. Prior’s Court is ambitious and strives to provide the best possible care, equipment, facilities and events, and we rely on incredible supporters to make these ambitions become a reality for young people.

UN Sustainable Development Goal

3. Good Health And Well-Being

Prior's Court

Prior’s Court is a registered charity providing education and residential care for autistic young people with complex needs, aged 5-25. Set within a 50 acre site in Berkshire, we have extensive bespoke facilities to help our young people to be healthy, happy, more independent and have the opportunity to access the world work.

Prior’s Court is here to transform the lives of the autistic young people with complex needs in our care; to help them achieve the impossible and give their families the magic moments they never thought they would have.

We understand that the little things are actually the big things for an autistic young person, and we celebrate them as major milestones. A daily life skill gained or an anxiety conquered today is a stepping stone towards tomorrow’s work placement, or a shared special occasion with family.

Prior’s Court never stays still. We are ambitious for the young people we support and aspire to be a global leader for autistic young people with complex needs. We want to deliver outcomes for them beyond our imagination; to help transform the lives of even more autistic young people, and develop practice improvements which we can share across the world.

Places at Prior’s Court are government funded, this covers the young people’s residential care and learning needs. What this doesn’t cover is specialist equipment such as a sensory swimming pool, fun days out like a trip to theme parks, tailored facilities such as our residential homes designed with autism in mind, an onsite Countryside Learning Centre, a bakery to learn work skills and the opportunity to have extraordinary experiences. Prior’s Court is ambitious and strives to provide the best possible care, equipment, facilities and events, and we rely on incredible supporters to make these ambitions become a reality for the young people we support.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: