FINALIST 2023
‘Sarah’ is a DRTV advertisement focusing on the climate crisis, produced by Save the Children International.
Over the last few years, Save the Children has endeavored to push the boundaries of DRTV by allowing their beneficiaries, children like Sarah, to have a voice and be able tell their incredible story firsthand.
For the very first time, Save the Children has decided to turn its attention to the Climate Crisis in their DRTV advertising. The climate crisis is affecting us all, but the poorest countries and communities feel its enormous weight more so than most.
The ‘Sarah’ advert highlights the effects of the climate crisis and natural disasters on children and communities worldwide. Filmed in Malawi, this advert focuses on the story of Sarah, who is 11 years old and has been living in a displacement camp with her parents and siblings after Cyclone Ana ripped through her village and destroyed it. In her own voice, Sarah tells us about her family and the world that she once knew, and the impact of having lost her home due to the floods.
Sadly, there are millions of children like Sarah, and Save the Children and striving to be there for them and their communities to make sure they do not have to face the climate crisis alone.
This advert is part of an integrated campaign, with a strategic combination of 90s and 60s TV ads and shorter supporting digital versions. The ad has been made available by Save the Children International to their Members globally for adaptation in countries with active DRTV programmes, including the UK.
THROUGH OUR PROGRAMMING, EMERGENCY RESPONSES AND ADVOCACY, WE PUT THE MOST VULNERABLE CHILDREN FIRST
For more than 100 years, Save the Children has helped to ensure that the world's most vulnerable children survive, learn and are protected.
Every year, we reach tens of millions of children in 118 countries through our work.
Save the Children's work saves and improves children's lives around the world. We work to ensure children have healthcare, food and shelter, as well as learning and child protection services when children need it most. We are committed to helping all children achieve their full potential by ensuring they grow up healthy, receive a good education, and stay safe.
Securing children's rights is the foundation of our work. Millions of children around the world are denied their rights, simply because of who they are or where they are from. We know that to ensure every child has the chance for a future their rights must be upheld.
Through our programming, emergency responses and advocacy, we put the most vulnerable children first, tackling the barriers to survival, learning and protection.
We align with the following UN Sustainable Development Goals:
