Our mission has been to increase consumer confidence and remind the public what they love about London, rekindling their #londonloveaffair. We have produced a consumer generated video film as part of the campaign to ignite and stimulate a collective passion for the recovery of London, showcasing the rich tapestry of life in our global city under three key themes: Love London, Live London and Global London. This video has been consumer generated with members of the public submitting their content to feature; collectively working together to Reignite London and to aid and stimulate recovery.
The Central London Alliance, a Community Interest Company, was formed to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors and to help both employers and workers to survive through coronavirus and beyond. Politically agnostic and supported by organisations of varying sizes and sectors, the Central London Alliance works towards a safe and strong economic recovery of central London, ensuring its continued viability as a leading global city.