You are viewing an archived entry from the 2023 awards

2023
FINALIST 2023

MCC Foundation (Marylebone Cricket Club Foundation)
Alsama

Film & Campaign Description

In 2021 MCC Foundation (MCCF) launched a transformative project to support young Syrian refugees in Lebanon by funding two cricket Hubs which provide skills, hope, and opportunity to children living in the Bekaa Valley and Shatila refugee camps.

Those two Hubs quickly became five, all of which are delivered by Alsama Cricket, and provide six hours of coaching and match play every week year-round. The Hubs are a lifeline for the young refugees struggling to survive in the challenging environment of these camps after witnessing the unimaginable horrors of war.

In Februrary 2022, MCCF were joined by MCC President, Clare Connor, and CEO, Guy Lavender, on an eye-opening trip to Beirut. The children of Alsama are truly inspirational; their ability to smile and show great strength and perseverance in the face of everything they have been through in Syria and are now enduring in the camps is remarkable.

Shatila, a 1km square encampment housing between 20-40,000 Syrian and Palestinian refugees, sprawls vertically. Its poorly constructed homes are perched impossibly one on top of another in a desperate bid to house its abandoned people, until the sky is obliterated and the damp seeps in, pervading every inch of habitation. Living here is an existence, a survival, a life devoid of hope. It is a similar story at the 2 other camps out of which Alsama works - Bekaa and Bourj el-Barajneh.

Cricket goes hand in hand with the education offered by Alsama at the 3 camps and a recent survey showed how those who play cricket are thriving in the classroom. The cricket offers so much - not just the confidence and sense of a team, the self-discipline and the mental wellbeing from playing a sport, but a real chance to forget any anxieties and to be a child. The young cricketers are fiercely competitive and totally committed and play every week of the year. There is no green space in the camp, so buses are arranged to take them to playgrounds. Now, some of the original players are so good, that they have become junior coaches to the new Hubs and are developing great skills as teachers and leaders.

On the penultimate day of the trip, a tournament was held between all the Hubs. They come together at the playground, representatives from the British Embassy and journalists in attendance, and 12 teams battle fiercely to win the coveted prize of a bat signed by the entire Pakistan cricket team. It is incredible how many children are playing cricket and how many of them display real talent.

Alsama was founded by Meike Ziervogel and Richard Verity, both of whom remain passionately involved in the project.

If you would like to learn more about this project and the work of MCC Foundation, please visit lords.org/mccfoundation

Film shot and edited by James Bailey

MCC Foundation (Marylebone Cricket Club Foundation)

Founded in 1993, the MCC Foundation (MCCF) is the charitable arm of Marylebone Cricket Club and aims to transform lives through cricket.

Based at Lord's Cricket Ground in London, we are a cricket charity delivering projects across the UK and around the world. We provide free coaching and matchplay in order to empower all boys and girls to reach their full potential in the game, to unite and inspire communities, and to promote physical and mental well-being.

In the UK,  MCCF runs a network of 126 cricket Hubs across the UK, providing free-to-access coaching, match play and support for mental and physical wellbeing to around 4,000 state-educated boys and girls, many from under-represented backgrounds and hard-to-reach communities. Throughout summer, it runs a National Hub Competition with boys' and girls' finals held on the Main Ground at Lord's.

Overseas, MCCF works with partners to provide life-changing opportunities through cricket, to open up access to the game and to provide hope and opportunity. The Foundation supports inspiring cricket projects for thousands of beneficiaries across East Africa (Rwanda, Uganda and Kenya), Lebanon (for Syrian refugees), Nepal, Serbia (for Afghan refugees) and South Africa.

UN Sustainable Development Goals

We align with the following UN Sustainable Development Goals: