Which? is a wholly-owned subsidiary of the Consumer's Association. We aim to empower consumers to make informed choices about goods and services by undertaking research and publishing the results of that research. In so doing, we aim to change the way markets work to ensure they are fair and work in the best interests of consumers.
Which? provides all of the funding for the charitable work that CA carries out. We are funded by subscriptions to our magazine and website and get no other funding from donations, grants or government.
We align with the following UN Sustainable Development Goals: